Introduction
Hey, do you want to know how I generated over 14,500+ visitors on every blog post?
Today I am gonna share with you how to optimize your blog post so that search engines understand your article and rank it on the top of the search results.
Have you ever heard about SEO (Search Engine Optimization)? if, yes then have you ever try to optimize your website? Don't worry in this article I am gonna tell you - What is SEO?, How SEO Works? and How you can also improve your site rankings via SEO Techniques.
In 2021 Most of the businesses are converting from offline to online, this makes a lot of competition to rank on the top of the page because most of the people who like to visit the page they got on the topmost of the market has been captured by the top 3 pages.
Every day thousands of new websites register and went live. Most businesses don't know how to rank on the top of the search result and how to generate more visitors. some of them use third-party companies to rank their pages or some use social media. Both of them are not good for your long-term business.
You need funds to pay these third-party companies' fees, if you stop paying it they won't promote your business anymore and suddenly your engagement crashes.
Social media also consume funds to show your content and to run ads, if you are a small business then it became a liability, social media gives you a sudden spike of visitors but you always need fresh content again and again, because that's how social media works.
Social media always shows new content to their users. making new content every time consumes time, money, and lots of energy.
These are the reasons why most content creators need to learn SEO. SEO helps to promote content without money, SEO is a good option in the long term, SEO helps to find serious customers, SEO generates organic visitors, and many more.
What is SEO?
SEO (Search Engine Optimization) is a process, You can understand by its name Search Engine is Google, Safari, Bing, etc. Optimization means optimizing the page so that the Search Engine Understands what's going on in your blog post.
Google wants to provide the best and relevant information to its users. If Search Engine = Google understands your article it will definitely help to improve rankings.
Types of SEO
There are 2 types of SEOs - (1) On-page SEO, (2) Off-page SEO. Both SEOs are really important to optimize your site and gain authority.
On-Page SEO
On-page SEO is a way to make your post more understandable to Search Engines and users. We usually do lots of things like - Image compression, Text Quantity, Internal Linking, Mobile experience, Site speed, and technical issues, Site Audit, Easy Interface, and Navigation, etc.
Off-Page SEO
The purpose of Off-Page SEO is to increase the authority and traffic of the site. Off-page SEO also helps to socialize your Website. In this competitive world of Websites, we have to make sure that our site collab and interact with other creators too. When you start communicating with others you start getting their audience and build a brand. Off-page SEO contains - Backlinking, Interviews, Social Media Interactions, Guest posting and, etc.
Benefits of SEO
SEO (Search Engine Optimization) is a great way to promote your business.
SEO Does not require tons of money you just need a lot of knowledge and a few months of experience and then you will be able to create content that ranks top of the page.
Where social media promotion requires funds SEO doesn't, Social Media is also made for new content whenever you upload a post it will be shown there for a few days after that social media platforms will restrict the reach of the content.
When you upload a post on social media platforms your audience watches it fast and then nobody does it because you need more audience to keep watching your content, suddenly you will see a spike, and then the graph flattens after few days.
Mobile Experience
Nowadays mobile is a common way to surf the internet, there are chances that a person don't have a laptop or desktop but everyone has a mobile phone. It's really important to optimize your page so a mobile phone user could easily access it without any problem.
Google also wants you to make pages mobile-friendly, If your page isn't mobile-friendly there are very high chances that your page won't rank at the top of the search results. making pages mobile-friendly is a compulsory thing. If your page is not mobile-friendly then no matter how you follow the other SEO rules it won't work at all.
Image compression
Everyone wants their pages to load within a second, Making a high-quality page requires a lot of graphics. if your image size is too high how would you make it fast? The compressing image helps your page to get loaded fast, this process isn't too complicated, you just have to follow a little step to reduce the size of the image without compromising the quality. we have to convert image format from JPEG or PNG to WEBp ( Use a Webp converter )
How to do this -
Open Webp Converter.
Uploaded the image you want to convert.
When the image is uploaded, click on the image and download it.
Your image is successfully converted to the WebP format.
Text Quantity
The quality of the article is also judged by the quantity of the article, when you write an article it requires a lot of words to explain the article deeply. Search engines want you to write at least 900+ words per article. It increases user experience and keyword ranking.
Site Audit
Site Audit is really important to improve your search rankings. A site having tons of issues never could be able to understand by google, Issues like Broken links, 5xx Error, No sitemap, Too short or Too long Title, and meta description and etc. Keep doing a site audit is a good exercise, it's like a routine checkup of the health of your site. There are many free site audit tools are available in the market, you can use Ahrefs's site audit for free.
Broken Links
A broken link is a URL that has no address to go to, maybe that URL was working in the past but in the future, it might get deleted or removed for some reason, then the URL is no longer working. Broken Links can be also called corrupted links. When you add a link into your article verify that the link should be working, remove every single broken link manually.
5xx Error
5xx Error is an error it occurs when the indexed page is no longer valid or working, maybe you deleted it. 5xx Error affects your site, if someone other blog added your which is not working al all it won't affect you. remove every 5xx error manually.
No Sitemap
A sitemap is really important for your audience and Google's crawler, Sitemap helps your user and crawler to understand your site and check the updated or latest activity. Nowadays sitemaps are compulsory for all Blog or Website owners. Without a sitemap google won't understand your site, this will seriously impact your Search engine optimization and search rankings.
Too Short Or Too Long Title and Meta description
A catchy title always gains more users than a boring title, Title is useful for generating organic traffic but the title is also very important from an SEO perspective. The title helps search engines to understand what your niche is. Your title should be more than 40 characters and less than 60 characters.
A brief summary of an article is called the meta description. when you search a query, you have seen a less than 150 word summary below the title, this is called the meta description. do not just fill the keywords in the meta description, this is known as keyword stuffing if you do this there are very strong chances that your article will not be rank on the search engine or on the top of the page. a very short meta description can be doesn't represent your entire article which leads a user to ignore it because the article does not talk about what your user wants.
FAQs About Search Engine Optimization
1. Which SEO is better On-page or Off-page?
On-page SEO should be your priority, On-page SEO helps Search engines and Users both. Where Off-page SEO is mainly focused on Authority building.
2. Unique content vs SEO
Both are important, Without unique content SEO will not improve rankings. Without SEO your content becomes hard to understand by the search engine.
3. How much time does SEO take to show results?
SEO can take up to 1 - 2 months to show results. If your site is new it can take more time because your authority is less in comparison to others. Authority means trust.
4. Does Google prefer high authority sites in terms of DA/PA?
Authority is not the only factor, There are several different aspects you should focus on. Independent research says yes, Google never announces that they prefer high DA/PA sites.
Conclusion
SEO (Search engine optimization) is a beautiful way to promote your content without spending money.
We have cover in this article - Image compression, Text Quantity, Internal Linking, Mobile experience, Site speed, Site Audit.
All steps are really important and if you follow them I am 100% sure you will feel a massive change in your rankings.
For more, SEO-related content visit our home page and search "SEO" and you will get premium content for free.
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